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Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design: Why We Love (or Hate) Everyday Things

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Titulo:Emotional Design: Why We Love (or Hate) Everyday Things
Idioma de edición:English
Tipo de formato:

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Acerca de Donald A. Norman

Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Bri

    Emotional Design: Why We Love (or Hate) Everyday Things Comentarios

  • ?Misericordia? ~ The Serendipity Aegis ~  ?????? ????

    Unexpectedly deep. Of course, the author goes a bit too far with his discussion of teapots and emotions they invoke in the user. But quite a lot of it is sheer brilliance distilled.Q:I HAVE A COLLECTI...

  • Erika RS

    This book was interesting but disappointing. The first half was a fascinating addendum to The Design of Everyday Things. This part of the book talked about the role of emotions in design and usability...

  • Gaurab Dutta

    this book will definitely allow some fresh insights to how we see things and make certain choices. A good way to evoke the designer in you!...

  • sleeps9hours

    This is the first book I’ve read on design. I like the focus on the importance of emotions. The first four chapters were interesting to me, then I hit a dead zone and skimmed chapters 5-7, but I enj...

  • Michael Scott

    (I chose to write this review only after reading both Emotional Design and The Design of Everyday Things. The wait was worthwhile.) Emotional Design focuses on the aesthetics of things, that is, on wh...

  • Alex Pricop

    I liked the general idea of the book and Norman has a great way of separating the way design is experienced. I felt like he was dragging too long and it seemed like the same ideas were being hammered ...

  • Danien

    This book expands on Norman's The Design of Everyday Things by exploring how people interact with things when human emotions are taken into account. While the previous book focused on usability based ...

  • Stephanie H

    I know you're not supposed to judge a book by its cover, but this is a book you can aptly judge. The cover depicts a juicer that is mechanical and feminine at the same time. It has sharp edges beautif...

  • Shaina

    I just weeded this book out of my bookshelves, after four years and moving it across the country and into (and out of) four separate apartments. I took it off the shelf, removed the bookmark that had ...

  • Guilherme Gontijo

    50% good, 50% bad. The second half is all about AI emotional design. Interesting, but not very useful for graphic design....

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