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Thinking with Type

Thinking with Type

The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.

Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Titulo:Thinking with Type
Idioma de edición:English
Tipo de formato:

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    Thinking with Type Comentarios

  • Helen (Helena/Nell)

    I liked this book a LOT. It had loads of interesting details in it for me, my kind of detail, and it had a sense of humour. Lots of funny bits, and lots of bits that made me think long and hard.I know...

  • Loraine

    I am not a designer, nor am I aspiring to be one. I read this as someone who appreciates art, talent and beauty, and someone who knows the importance of presentation when conveying a message.I read th...

  • Leo Walsh

    THINKING WITH TYPE by Ellen Lupton is a brilliant, unpretentious introduction to typography. If you're like me, and just want to design websites and PowerPoint presentations that look good, it's a per...

  • Graham Herrli

    This is one of those beautiful books that conveys meaning as much through its form as through its content. It contains many images of type designed in various ways, integrated with descriptive text to...

  • Joshua Pitzalis

    This book was an incredible waste of time.I learned absolutely nothing. Apart from maybe that the best way to match fonts in to make sure their x-heights are the same. The x-height is the middle bit o...

  • Rob Adey

    Nicely written and put together intro to type – I say intro, it's difficult to see what more you'd need to read about type (as opposed to observe and practice). Once you know the term for the curly ...

  • Vaso

    This is the perfect book for graphic design dummies. Really helpful and witty. I feel ready to embark on a design adventure....

  • Ryan Shaw

    Ryan ShawMrs. MarlowEnglish25 October 2017Thinking with Type 2 This is a very informative book about typography and design all together. Ellen Lupton included many great examples to show what she was ...

  • Andrew Tatge

    This was one of the first books on typography, and by extension graphic design I’ve read. I still love it. Nine years later, it’s still a go-to recommendation for someone curious about type, or so...

  • Monika Skarzauskaite

    The book combines theory with interesting tidbits from the worlds of art, web design, etc. It also shows the synergies between being artistic and scientific in typeface production. Great for people wh...

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