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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

Titulo:Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
Idioma de edición:English
ISBN:9780061766084
Tipo de formato:



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Acerca de Tim Brown

Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.


    Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Comentarios

  • Tim Chang

    Met Tim Brown at IDEO for the book launch party of this title, and was inspired to read it after listening to his talk about the subject. Some good high level frameworks and ideas, and it makes me wis...

  • Jillian

    This was easy to read and on occasion insightful, but it felt like a really long advertisement/infomercial for IDEO. It would have been much better if he concentrated on just a few clients/ideas rathe...

  • Wendy Yu

    Sorry sir, you are an amazing designer, philanthropist and inspiration to us all, but you are not a good writer. The book attempts to introduce the philosophies that propelled IDEO to the top of the w...

  • Sebastian Gebski

    A bit disappointing.My expectations may have been set too high due to recommendation I've got but the honest truth is that if you're aware of modern practices in software development, you won't find a...

  • Girish

    Tim Brown's seminal paper on Design Thinking is almost a holy text to me. So when the author talks of transformation change by design, it is a must read on my shelf! There's a lot right with the book....

  • Suvi

    Definitely should’ve read this 10 years ago as it would have changed the way I thought of design and what you can design. Now, it really didn’t contain that much new stuff. Good reference cases th...

  • Isaac

    Tim Brown preaches the virtue of the designer and asks people and businesses responsible for hiring them to give them more time, money, and resources to do their job while at the same time claiming th...

  • Fantaghiro23

    This is a good book if what you're looking for is an introduction to design thinking. If you're a bit familiar with the concept, though, or have been using it to some extent, it's mostly a series of q...

  • Michael Austin

    A few years ago, I attended a "design thinking" workshop at an administrator's conference. The presenter began by stating that a person who goes into a hardware store looking for a quarter-inch drill ...

  • Rachel Bayles

    Nice overview of design thinking and how it can be applied to all facets of life. Fun and informative stories by one of the industry leaders. Shows how everyone can (and probably should) be a design t...

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