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Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy

Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy

In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump--and how this could easily happen again in the 2020 presidential election.

When Brittany Kaiser joined Cambridge Analytica--the UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer--she was an idealistic young professional working on her fourth degree in human rights law and international relations. A veteran of Barack Obama's 2008 campaign, Kaiser's goal was to utilize data for humanitarian purposes, most notably to prevent genocide and human rights abuses. But her experience inside Cambridge Analytica opened her eyes to the tremendous risks that this unregulated industry poses to privacy and democracy.

Targeted is Kaiser's eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook's lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponized to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn't done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing.

In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry's unethical business practices, eventually testifying before Parliament about the company's Brexit efforts and helping Special Counsel Robert Mueller's investigation into Russian interference in the 2016 election, alongside at least 10 other international investigations.

Packed with never-before-publicly-told stories and insights, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.

Titulo:Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy
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    Targeted: My Inside Story of Cambridge Analytica and How Trump and Facebook Broke Democracy Comentarios

  • Siobhan

    Interesting to read alongside Christopher Wylie's Mindf*ck - the way each author frames their involvement (and each other) is illuminating... (ultimately, though, read Mindf*ck rather than this one, b...

  • S P

    Look, this book isn't a bad read. But I can't shake the feeling that the author is doing more of what she did for Cambridge Analytica - selling us a story and selling us a version of who she is.First ...

  • gnarlyhiker

    In regards to CA/SCL and being a whistleblower, Christopher Wylie's Mindf*ck is a better and more informative read. Kaiser wallows in self-pity. She campaigns for and takes a selfie with ted cruz, but...

  • Karolina Kinga

    Brittany ends her book saying “I’m an eternal optimist” and having read it cover to cover I can only say: that’s not how you spell “opportunist”....

  • Hampton

    Miss Kaiser misses the irony of decrying Trump’s racist rhetoric while voicing her own contempt for “old white men”. She is disconcerted that CA’s political campaigns relied on emotions rather...

  • Peggy Ryan

    This was a really insightful read - I honestly didn’t enjoy how she was portrayed in The Great Hack (Netflix, 2019), because she came across as a villain, but getting to read this from her perspecti...

  • Rick Wilson

    Pretty good. Very interesting. The Cambridge Analytica stuff is terrifying. As a book, it a good portrait of how “good people can do bad things.” But while the CA parts are riveting, I found mysel...

  • Jessica Scott

    A few snippets of additional information that match Mindf*ck by Chris Wylie. Insightful and less technical than Wylie’s book. You can watch The Great Hack on Netflix for a snapshot of this books mai...

  • Fefyy Antela

    This was both super interesting and scary 😳Everyone should read......

  • Wendy Capron

    Everyone should read this book (or maybe one that better explains how all this data is being used against us), in conjunction with Thinking, Fast and Slow. Elections from now on will be won by whateve...

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