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The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company

A grand vision defined: The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger--think global--and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

- Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
- Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
- Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
- Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

"The ideas in this book strike me as universal" Iger writes. "Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives."

Titulo:The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Idioma de edición:English
ISBN:9780399592096
Tipo de formato:



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    The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Comentarios

  • Kobe Bryant

    Im a huge admirer of Disney as an organization, and it was fascinating to follow Igers career there and [learn] how he shaped the company. There are countless lessons in this book, and its an excellen...

  • John Katsanakis

    I really enjoyed how candid Iger chose to be here. Not a lot of sugarcoating at all. The narratives of the Pixar, Marvel, and Lucasfilm acquisitions were all fascinating....

  • Avneesh Mehta

    Part business lessons, part personal journey, and part the rise of today's dominant entertainment empire, this book is endlessly fascinating and consistently engaging. Chapters such as the acquisition...

  • Ross Blocher

    Bob Iger is the CEO of Disney and the kind of person who shows up on lists like Time's Most Influential and Forbes's Most Powerful People (at #49). He's been at the company for 45 years, CEO since 200...

  • Whitney

    Overall: This book is amazing! An incredible true story of Bob Iger's career and journey to his current role as CEO of Disney. Not the typical leadership book I expected but an amazing story of persev...

  • Vaidotas Juknys

    Interesting but somewhat shallow read. This book is an autobiographical victory lap Iger wrote about his career. He frames the book as a set of leadership lessons with the focus of the book being his ...

  • Truman32

    As hard to believe as it is, there are many aspects of my life I could probably improve upon. To name just a few: I eat way too many pies. The pies I eat do not contain enough fruits or vegetables. Ma...

  • BookOfCinz

    I finished reading Robert Igers Ride of A Lifetime: Lessons Learned From 15 Year as CEO of Walt Disney Company two days ago and I am still blown away by the insights he shared and how much I have lear...

  • Laura Noggle

    Iger comes across as very down to earth with solid business acumen. Still such large corporate monopolies make me uneasy. What will Disney buy next?...

  • Noah

    I was really hoping for more insights into how Disney was run and his leadership style. Was a light version of both. Some cool stories about buying Pixar but would have preferred way more details....

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