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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Titulo:Building a StoryBrand: Clarify Your Message So Customers Will Listen
ISBN:9780718033323
Tipo de formato:



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    Building a StoryBrand: Clarify Your Message So Customers Will Listen Comentarios

  • Chad Warner

    One of the best branding and messaging books I've read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective. I like the straightforward, common sense ap...

  • Julie Clarke

    This is a good book, but I have a hard time giving a good review. I was the biggest fan of Miller and StoryBrand. I bought all the courses, listened to all the podcasts, read the advanced reader copy ...

  • Laura Noggle

    ***June 2019, 1st Reread: Just as excellent as the first time around. Working on implementing many of the principles. Will probably read this again.***Want to improve your story? This book is for you....

  • Sean Owen

    I don't enjoy business books, but occasionally I have to read them for work. The general thesis of "Building a Storybrand . . ." makes sense. There's a lot of marketing noise and unless you are really...

  • T.marcetti

    First three chapters are a sales pitch to get you to buy the book you already bought. If you cut out every variation and instance of the line "I'll eventually tell you something, if you buy this book,...

  • Rachel Davidson Schmoyer

    Every copywriter needs to read this book. The business you are writing for is not a hero. The customer is. Genius. ...

  • Andy

    This had useful overall advice for using storytelling for marketing. The incessant plugging of the author's website was annoying on audio. Also, it called to attention how he's not following his own a...

  • Regin Toftegaard

    Short, to the point and eye-openingI can't even count the number of books I have read about marketing. Most of them have been good, but none of then managed to give me the clarity and concrete tools o...

  • Amy

    I am skeptical of any book that throws around phrases that sound like the (™) symbol should go after them. i.e. Look at the title of this book. StoryBrand(™) , anyone?.But this one pleasantly surp...

  • Michael Huang

    The central lesson is: to market your product, come up with a story. The story is not about you or your business, but about the customer. If you are unafraid of being stifled by a framework, the book ...

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