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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

Titulo:The Tipping Point: How Little Things Can Make a Big Difference
Idioma de edición:English
Tipo de formato:

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Acerca de Malcolm Gladwell

Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musici

    The Tipping Point: How Little Things Can Make a Big Difference Comentarios

  • Nick

    This book is fascinating and I was disappointed to read that many other readers didn't think so. So here's my response. I think those readers are approaching this book the wrong the way when they crit...

  • Jessica

    This book grew out of an article Malcolm Gladwell was writing for the New Yorker. Frankly, it is better suited for a 5-7 page article rather than a 280 page book. The crux of the book is that the "sti...

  • Sarah

    Can I give this zero stars?When I read this book, back in 2006, I got really mad and wrote a scathing review of it on Here it is:"I've been duped!, June 20, 2006By Sarah (California, USA) ...

  • Otis Chandler

    Really good book. It read like a bestseller (quick read), but had a lot of substance to stop and make you think.three Rules of the tipping point: the law of the few, the stickyness factor, the power o...

  • Patrick DiJusto

    How the flying fuck did this piece of shit ever get published? How on God's green earth did this thing become a bestseller? Yes, I'm the last person in America to read The Tipping Point, and I'm glad ...

  • Lori

    I think missed the best by date for this book. It's more fun than an introductory course in sociology and covers some of the same material. Reminded me of Bellwether by Connie Willis and William Gibso...

  • Jason

    Here’s why you need to read The Tipping Point. You don’t!!Look, it’s not because the writing is poor, the concepts disorganized, or the book fails to instruct. It’s simply that the ideas are a...

  • Ahmad Sharabiani

    The Tipping Point: How Little Things Can Make a Big Difference, Malcolm GladwellGladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The book seeks to e...

  • Diane

    The book that became a catchphrase! The term "tipping point" has become so commonly used in news stories that I wonder how many people know it came from a book.I read this back in 2000 when I was in g...

  • Trevor

    I wish there was another word I could use instead of sexy. I mean it metaphorically, obviously, but I want to tell you about the thing that I find to be the most sexy thing imaginable – and I’ve r...

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