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100 Things Every Designer Needs to Know about People

100 Things Every Designer Needs to Know about People

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

What grabs and holds attention on a page or screen?
What makes memories stick?
What is more important, peripheral or central vision?
How can you predict the types of errors that people will make?
What is the limit to someone's social circle?
How do you motivate people to continue on to (the next step?
What line length for text is best?
Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Titulo:100 Things Every Designer Needs to Know about People
Idioma de edición:English
ISBN:9780321767530
Tipo de formato:



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Acerca de Susan M. Weinschenk

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.


    100 Things Every Designer Needs to Know about People Comentarios

  • ?Misericordia? ~ The Serendipity Aegis ~  ?????? ????

    Very similar to this one: ...

  • Graham Herrli

    You can tell that this book was created by a designer. It's visually appealing: the content is broken into colored call-out boxes with headers, effectively breaking up the flow of the page enough to k...

  • Shalini

    A well-researched and well-documented compendium of design facts to get insights into customers' pyschology that drives their behaviour and interactions.Recommended to anyone who is a new design stude...

  • Nelson Zagalo

    Excellent work in compiling studies and theories of psychology that are fundamental to design, particularly for graphic and interaction.Written in a very light, concrete, and easy to understand mode, ...

  • Leonard Houx

    Like so many books these days, 100 Things badly needs a copy editor. For example, Weinschenk talks about buying a present, "for [her] online daughter" (What? You mean your daughter exists only in Seco...

  • Curtis Newbold

    I used this book for a Master's course I teach on design principles and desktop publishing. Students seemed to enjoy it and I found it to be a useful resource for them as they sought ways to persuade ...

  • Laurian Vega

    I was surprised how much I learned. There is a lot in here and it is very readable. Many topics I knew about 70% of, and that extra 30% covered in this book was truly interesting. ...

  • Abdulbasit Zahir

    Read it if you designer or web designer.One of best book for understanding psychological benefits and behind in designing, not in depth topics but full of great researches that make you think more car...

  • sarah semark

    So many things that made me say "ohhhhh" or "hmmm." Definitely worth a read if you like design and/or brains and all the odd things they do....

  • Eduardo

    Very useful. Simple and straight to the point, Susan Weinschenk's book is a very helpful tool for every designer. Organized in different aspects of our cognition, each “thing” brings practical exa...

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